Introducing Vivienne Johns

Vivienne Johns is a salon owner turned Instagram Educator for the hair and beauty industry, she has been teaching hair and beauty pro’s how to use Instagram to grow their business and raise their profile in their local area to get seen and booked by their dream clients.

She has been featured in Hairdressers Journal, Salon Business Magazine, Creative Head Magazine and The Good Salon Guide. She is part of the Hairdotcom Art Team and an educator for Ouidad. She has worked on The Voice UK and BBC Little Mix The Search.  How did she get these jobs?  Through Instagram.

Vivienne’s salon won numerous awards, attracted new stylists to the team, and saw tremendous growth in new guests to the salon. How did her salon get noticed like this?  Through Instagram!

Vivienne says: “I am not one of those lucky early adopters of Instagram who grew their following overnight without trying. I was a very late starter! I saw that my salon was struggling to gain new clients and  I knew I had to do something about it, I knew that "thing" was to grow our presence online.

"I found I had an undiscovered talent for marketing, I am a natural educator, I put the two skills together to teach other hairdressers and beauty professionals how to use Instagram to grow their business and realise their dreams of brand endorsement and education roles.

"In 2019 I started working for a business coaching group where I was the social media coach, this is where I cut my teeth on educating hair and beauty professionals to use social media.

"In 2020 I launched my first course as The Hairdresser's Social Club! Since then over 1000 people have joined my online courses. I have tried and tested Instagram techniques that will help you with your branding, your content, and your hairdressing business.

"Follower numbers are nice, but they are not a measure of your success on social media, some of the salons with the smallest follower numbers that I coach have the best engagement, meaning their followers are their true fans."